Institute of Business Administration Consumer Preference towards Branded sorbet Creams in Karachi Specific every(prenominal)y towards Omore Submitted to: Dr. Huma Amir Submitted by: Nauman Zafar Shafiq Ahmed Soomro Syed Zahid Jamal Muhammad Imran Sher Shah Submitted on: thirtieth December, 2011 EXECUTIVE SUMMARY This get word was aimed at as sealed consumer preference of Omore-ice jactitate visa-vis other local anaesthetic bulls eyes. Consumer evaluates products ground on information cues, which are intrinsic and extrinsic. If a consumer is commodious with a product, he or she will defile it again, do loyal and all over time develop a kin with the brand. There are various instruments which influence consumer buy closing. The scathe of a brand plays a fundamental role in the consumers choice of brand. If a brand is priced too spunky then a consumer will avoid it. The price of a brand is an indication of the quality of the brand as well. availableness of the product near to the customer is a very important factor in decision making process of a consumer. In addition as ice creams normally go along in the family of comfort foods, therefore habits, mindset and familiarity with a certain brand also plays an important role in the consumers decision making.
otherwise factors include fashion, family and friends, brand name, availability, advertising campaigns etc. The fictional character of enquiry was a descriptive study in modulate to identify, determine and die the reasons whether consumers prefer Omore ice cream over other ice cream bran ds in Karachi. First of all two focus groups! were conducted to find customers recognition about mark ice cream and particularly Omore base on the finding of focus group key variables were place and subsequently a questionnaire survey was employed as the tool to salt external primary information. It was a structured questionnaire which consisted of 30 questions. The sample for this research is taken from selected areas of Karachi. Simple random...If you want to get a liberal essay, order it on our website: BestEssayCheap.com
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