Panera Bread Case Study I.Executive Summary Panera Bread is genius of the largest fast(a) food restaurants offering value added service with naughty notation of voice offerings. Its strategy is to provide a premium effectiveness bakehouse and cafÃ© experience to urban workers and suburban dwellers. Besides this, funny plug-in with steep focused on fresh artisan lolly products, and the outstanding Paneras bakehouse-cafe operations, signature bakeshop-cafe design, and the great bakery-cafe locations are national factors of Paneras supremacy. In addition, Franchising is a key component of Paneras success. Franchising has enabled Panera to grow more(prenominal) rapidly because it is the strategy of the Panera that enable it to be available in such location where customer gutter easily find it. Till December 30, 2008, there were 725 Panera franchised bakery-cafes fit and signed commitments to open an additional 256 Panera franchised bakery-cafes. Nearly 2000 Pan era Bread bakery cafÃ© will be opened by 2010. According to their formalised site Panera Bread serves fresh baked, handcrafted artisan simoleonss, sweet and round the bend baked goods, hand-tossed salads, wholesome soups, and signature sandwiches in a come about warm and welcoming environment.
Panera Bread is committed to using high quality ingredients in the food they offer and making a lasting contribution to the neighborhoods in which their customers and employees live and work through programs like Operation Dough-Nation. Therefore, the unique menu offerings itself is the one of the major(ip) success fac tors of the Panera Bread. II.Situational ! Analysis A.Environment 1.Economic conditions and trends The economic harvest-festival rate is low and the economy has not yet corned from depression. The interest rates are under(a) pressure. Yet, the artisan bread industry is strong. The sale of premium breads in the departmental stores is increasing. In addition, customers are looking forward to more exotic and ethnical bread choices in restaurants. Artisan bread options...If you want to dumbfound a full essay, order it on our website: BestEssayCheap.com
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