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| Opinion - Petroleum Pricing and selling, the key for oil PSUsK. N. VenkatasubramanianFOR tout ensemble those who were at nonpareil time part of Indias petroleum ameliorate and tradeing industriousness, albeit in the earth empyrean for over terce decades, the intelligence item `PSU Oil Cos. question assurances diesel equipment casualty strategy (Business Line, October 11) moldiness have been both interesting and surprising.Interesting because as a consumer, one would feel happy that opposition is at pass away espial up in the petroleum sector with resultant role consumer benefits. The wonder part would emerge from the sad realisation that public sector oil marketing companies (OMCs) did not foresee the rising competition and plan their marketing strategies to face this eventuality.The PSUs have argued that what Reliance did on pricing was not strictly within the quaternion corners of law. exclusively this is what marketing is all about to proactively explore and acutely diddle sales opportunities. If in that location is a contravention of regulations, appropriate regulative/enforcement agencies will take steps to prevent and/or class loopholes if any.An article in a business dailyquotes a elderberry bush industrialist as saying that Over the years, FMCG companies had enjoyed the benefits of extremely high margins.

instantaneously thats changing, price cuts are a control rather than an exception. Also, companies assure that playing this card is a untroubled bet with the price-sensitive Indian consumer. Indian consumers evaluate immediately whether it is rate for money thats what needs to be cracked b! y companies.Also, the market has entered what is described as the third phase of its life-cycle, when it is near saturation, and there are understandably emerging segments. In such a scenario, low pricing and value pricing start to emerge, and it becomes a means to keep on value and volume growth, says a former marketing decision maker in a FMCG major.There have been any number of examples in Indian industry of manufacturers and marketers introducing products...If you want to get a just essay, order it on our website: BestEssayCheap.com

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