Executive summary Assignment Example | Topics and Well Written Essays - 500 words - 2

Executive summary - Assignment Example Gripper company roadmap starts with our specific mission, which is lasting. It declares our purpose as an organization and serves as the standard against which we assess our decisions and actions. Our mission is to improve safety in the world; to inspire optimism and happy moments and to create a value and make the difference. Our core objectives are to increase sales over the next two years, to improve our gross margin over the current line of product and maintain the level, to meet the market demand at a high gross margin. Our near and long term goals is the Growth of our company with the development of new and quality products, moving our operations to many countries, selling products at a cheap price and producing quality products over our rivals. Gripper Company is a regional company that sells its products on wholesale to its retail customers. The percentage of our gross margin is above average with many customers coming from within the country. The company hopes to become an international company within two years. It is an anti-slip treatment that is proven to make wet floors slip resistant. It brings about non-slip tile floors, bathtubs, or non-slippery shower floors in minutes. It prevents slip-fall accidents in bathrooms, kitchens, workplaces hotels or anywhere with a slippery tile floor (Pinson and Linda