INSTITUTE OF TEXTILES & CLOTHINGTHE HONG KONG POLYTECHNIC UNIVERSITY

INSTITUTE OF TEXTILES & group A; CLOTHING THE HONG KONG polytechnic institute UNIVERSITY subject 1. Introduction 2. Background 2.1 Marketing mix 2.2 Segmentation, Tar bewitching, Positioning 2.3 work up 3. Methodology 4. compendium: china 4.1 Economic environment of china 4.2 Chinas political environment 4.3 Chinas Legal environment 4.4 friendly & cultural environment 5. Discussion: Marketing entry scheme 5.1 Segmentation, targeting and positioning 5.2 Marketing mix 5.3 Other recommendations 6. Conclusion 7. germ Introduction Forever 21 is an American shape range of mountains descent. They are selected as unrivaled of the top 3 teen spyping brands nationwide. way of life retail business in China grows at a fast pace due to its walloping population and the growing usable income of the middle class.

Up money box now, Forever 21 regain in 21 countries/cities much(prenominal) as, USA, England, India, Japan, but they still thrust not start to don in to the enormously mart of China. So we selected Forever 21 as our study. To tailor do a marketing outline & provide the mode that Forever 21 how to reach the China market to din their business & pose globalization. 2. Background Forever 21 Established by Korean businessman Do Won Chang & his wife Jin Sook on April, 1984.They started their business in a 900 Square feet break in Los Angeles called Fashion 21. Firstly, they injected the trendy design & fashion items into their shop and targeted to the Los Angeles Korean American community. Howe! ver, people from many new(prenominal) ethnicities and nationalities began noticing the trend-setting fashion designs and the line became increasingly popular. By the end of the origin year gross revenue were reported to have risen from $35,000 to $700,000. Fashion 21 ultimately expanded at the rate of a new store every six months and changed the Fashion 21 brand call down to its current name, Forever 21. In 1989, Forever 21... If you want to get a full essay, order it on our website: BestEssayCheap.com

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