Alaska Air Group 10-K

Alaska ambience sort out Inc. PESTEL Forces: 1. Political: Changes in government run imposing additional requirements and restrictions on our operations or on the airports at which we operate could accession our operating costs and practice in service delays and disruptions. Alaska Air Group as virtually as other skyway companies in the industry be subject to regulatory and legal requirements, as a results dramatically increasing compliance costs. Groups that control the formation of regulation bewilder Congress, the Department of Transportation, the Federal Aviation Administration, and Transportation Security Administration. It is tending(p) for Alaska Air Group to stay up to date on authoritative debate over parvenue regulations that would have a pregnant impact on the companys costs, which affects their financials.   2. scotch: The fresh U.S. and global economic recession resulted in a downfall in demand for air travel. As make by the statement the pas senger demand and slate prices are largely affected by macroeconomic factors. With the boilers suit frugality is a recession the flight path industry as a whole has been proscribely affected by diminish the passenger demand.

With the airline industry extremely competitive as it is, Alaska Air Group has made gon new rail line strategies, such as, their award-winning frequent placard program, to offer particular(a) incentives to fly with their company. Their frequent flyer program enables flight tickets more than affordable for customers, an attempt to force new customers and offset the negative impact of the economic downturn. 3. sociocultural: We c! ontinue to focus on strategic initiatives designed to increase our brand perception to a diverse and evolving demographic of airline travelers. When sociocultural and demographic changes take place it can leave a company with new opportunities as well as threats. Alaska Air Group has employ strategic plans to keep up to date with sociocultural changes that could doable effect their...If you want to attain a full essay, mark it on our website: BestEssayCheap.com

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